Value Creation · Growth · AI-Enhanced Transformation

Commercial transformation, delivered.

Not just until the slide is done.

Hirondl designs and executes commercial transformations inside the portfolio companies of Private Equity funds with ambitious growth targets.

Commercial transformation, executed inside PE portfolio companies.

150+

Engagements delivered across Europe since 2014

2–5pp

Revenue growth improvement

80%+

Client re-engagement rate

3–12mo

Typical engagement length, scaled to the transformation

Trusted by

KKR

Bain Capital

FountainVest

LDC

Paragon Partners

Normec

Aurelius

KKR

Bain Capital

FountainVest

LDC

Paragon Partners

Normec

Aurelius

What we do

How we create commercial value

Commercial value creation strategy, GTM acceleration, sales operations, pricing from setting to architecture, and the CRMs and custom tooling that make the change stick. Each delivered inside Private Equity-backed businesses, and built as part of the commercial work, not a separate IT project.

Growth, pricing, and the tooling that makes it stick. Delivered inside PE.

Commercial Strategy GTM Enhancement & Acceleration Sales Operations Transaction Pricing Price Architecture Pricing Tools CRM Embedding Custom Tooling Dashboards & MIS

How we engage

Three stages.
One continuous programme.

First 90 days

Entry & 100-day plan

We map the commercial value creation opportunity in the first weeks of entry. Quick wins identified, VCP agreed, programme structured around your hold period.

Map the opportunity in the first weeks. Quick wins identified, VCP agreed inside 100 days.

Through the hold

Embedded transformation

Our partners work inside the business, alongside management. We design and run the programme, removing blockers in real time and keeping EBITDA targets in sight.

Embedded with management. Programme run end-to-end, EBITDA in sight.

Exit-ready

Exit-ready capability

We build the commercial capability into the organisation so the EBITDA improvement is P&L transparent at exit. The team continues to perform after we leave.

Capability built into the org. EBITDA holds post-handover.

The PE context

Why commercial transformation cannot wait

Financial engineering is no longer sufficient. In the current environment, EBITDA growth has to come from the business, and the commercial function is where the fastest, most defensible gains are found.

Financial engineering isn't enough. EBITDA now comes from the business, and the commercial function is where the fastest gains are.

~80%

of PE returns must now come from EBITDA improvement, not multiple expansion or leverage. Operational value creation is no longer optional.

1 : 1

Commercial levers convert directly to EBITDA. Pricing and margin recovery carry no incremental cost, unlike volume growth, which always comes with additional cost of goods and sales.

100 days

The commercial value creation plan must be agreed and moving in the first hundred days, giving sufficient runway to capture the full commercial opportunity across the hold period.

Physical presence

Pan-European

In-country partners operating in local language across London, Munich, and Rome.

🏢 HQ

London

England

Cécile George

📍 Partner

Rome

Italy

Renata Vancini

📍 Partner

Munich

Germany

Gregor Cohnen

Our team

Operators, not advisors

View team profiles →

Cécile George

Founder · London

20+ years delivering rapid revenue and margin growth. Former Operating Partner. Ex McKinsey, INSEAD.

LinkedIn Email

Renata Vancini

Partner · Rome

15+ years business building from Fortune 500s to startups. Sales and pricing transformation specialist.

LinkedIn Email

Gregor Cohnen

Partner · Munich

20+ years Private Equity value creation leadership as Operating Partner and C-Level. Complex B2B commercial problem solving at BASF, Aurelius and Paragon.

LinkedIn Email

Yabing Wu

Principal · London

13+ years B2B SaaS and GTM strategy. Former Deel and Thomas International. Ecosystem-led growth and international market entry specialist.

Igor Milat

Head of AI & Analytics · Zagreb

Former McKinsey consultant. 20+ years in business building and commercial transformation. Leads Hirondl's AI and analytics capability.

Luca Pelamatti

Senior Expert · Milan

Former Bain consultant. 10+ years driving top-line growth for multinationals and SMEs. Revenue Growth Management specialist.

Thomas Dahl

Senior Expert · Copenhagen

Former McKinsey consultant. Analytics and modelling across commercial transformation engagements.

Krishna Chaitanya

Senior Expert · London

Former Simon-Kucher consultant. Pricing projects and analytics across Private Equity-backed engagements.

Uthman Mahmood

Analyst · London

Warwick Business School Analyst.

Ready to talk about your portfolio?

A 30-minute call with a Hirondl partner. A direct conversation about where value is being left on the table and what it would take to move it.

30-min call with a partner. A direct conversation about where the value sits.