Value Creation · Growth · AI-Enhanced Transformation

We stay
until impact.
Not until
the deck is done.

Your Partner in Ambitious Growth

Hirondl designs and executes commercial transformations inside the portfolio companies of Private Equity funds with ambitious growth targets.

150+

Engagements delivered across Europe since 2014

2–5pp

Revenue growth improvement

80%+

Client re-engagement rate

3–12mo

Typical engagement length, scaled to the transformation

Trusted by

KKR

Bain Capital

FountainVest

LDC

Paragon Partners

Normec

Aurelius

KKR

Bain Capital

FountainVest

LDC

Paragon Partners

Normec

Aurelius

What we do

Ways we create
commercial value

Commercial value creation strategy, GTM acceleration, sales operations, transaction pricing, price architecture, and custom pricing tools. Each built around delivery inside Private Equity-backed businesses.

Commercial Strategy GTM Enhancement & Acceleration Sales Operations Transaction Pricing Price Architecture Pricing Tools

How we engage

Three stages.
One continuous programme.

Entry & 100-day plan

We map the commercial value creation opportunity in the first weeks of entry. Quick wins identified, VCP agreed, programme structured around your hold period.

Embedded transformation

Our partners work inside the business, alongside management. We design and run the programme, removing blockers in real time and keeping EBITDA targets in sight.

Exit-ready capability

We build the commercial capability into the organisation so the EBITDA improvement is P&L transparent at exit. The team continues to perform after we leave.

The PE context

Why commercial transformation
cannot wait

Financial engineering is no longer sufficient. In the current environment, EBITDA growth has to come from the business, and the commercial function is where the fastest, most defensible gains are found.

~80%

of PE returns must now come from EBITDA improvement, not multiple expansion or leverage. Operational value creation is no longer optional.

1:1

Commercial levers convert directly to EBITDA. Pricing and margin recovery carry no incremental cost, unlike volume growth, which always comes with additional cost of goods and sales.

100

days. The commercial value creation plan must be agreed and moving in the first hundred days, giving sufficient runway to capture the full commercial opportunity across the hold period.

McKinsey research finds that European PE assets growing over 25% a year sell at roughly a 50% premium to slow growers. That premium goes to companies running commercial transformation continuously, not those starting at exit.

Physical presence

Pan-European

In-country partners operating in local language across five European capitals.

🏢 HQ

London

England

Cécile George

📍 Partner

Rome

Italy

Renata Vancini

📍 Partner