Industry
London, UK
Pricing · Private Equity Portfolio · Industrial
Pricing Improvement Program · Private Equity-Owned Welding Supply Manufacturer
2–3pp
Gross margin improvement
4
Rollout waves, 12 months
Rebuilt pricing discipline across six European markets. Recovered structural margin erosion caused by autonomous rep discounting.
Industry
Global
Segmentation · Agent Management · Industrial Manufacturing
Agent Segmentation & Sales Transformation · Industrial Casting Equipment Manufacturer
€7m
Additional sales in 6 months
3×
Pipeline from target customers
Built a potential-based segmentation across 125+ agents in 50+ markets. Coached agents to target high-potential accounts, generating €7m in new sales within six months.
Industry
DACH Region
Pricing · Private Equity Portfolio · Industrial Manufacturing
Pricing Transformation & New Customer Growth · PE-Backed Specialty Films Manufacturer
€3.9m
Pricing opportunity identified
93%
Team capture commitment
Rebuilt transactional pricing across fourteen sales teams. Identified €3.9m in margin recovery and secured 93% team commitment within six months.
Industry
Singapore
Go-to-Market · Private Equity Portfolio · Specialty Materials
Asian GTM Strategy · Private Equity-Owned Premium Paper Supplier
2
New subsidiaries opened
2×
Regional sales growth
Designed and executed a market entry strategy across 50 Asian markets, leading to two new subsidiaries and sustained double-digit growth.
B2B Services
Germany
Sales Strategy · Homecare · B2B Services
Sales Transformation & Targeting Redesign · National Homecare Provider
22%
Commercial margin growth
1st
Time hitting target in 2 years
Redesigned sales targeting and built nurse-level dashboards to stop customer losses and redirect effort to high-margin segments. Hit commercial target for the first time in two years.
SaaS
London, UK
Ecosystem-Led Growth · Private Equity Portfolio · B2B SaaS
Ecosystem-Led Growth Transformation · PE-Backed Global Talent Assessment Platform
2.5×
ACV increase ($10K → $25K)
~$1M
Partner-influenced revenue
Built an integration partner ecosystem that grew ACV 2.5×, generated ~$1M in partner-influenced revenue at zero incremental headcount, and reduced churn 15% on integrated accounts.
B2B Services
Southern Europe
GtN Optimisation · Consumer Healthcare · Revenue Growth Management
Gross-to-Net Optimisation · Consumer Healthcare Business
5–7pp
Gross margin improvement
>50%
Revenue absorbed by trade investments pre-programme
Delivered a full Gross-to-Net transformation for a consumer healthcare business, restructuring commercial conditions across pharmacy, wholesale, and e-commerce to recover 5–7pp of gross margin.
B2B Services
Munich, Germany
Pricing · Private Equity Portfolio · B2B Services
Value-Based Pricing Redesign · PE-Backed Professional Services Firm
4–6pp
EBITDA margin improvement
92%
Client retention maintained
Case study details coming soon.
B2B Services
Copenhagen, Denmark
GTM Strategy · Private Equity Portfolio · B2B Services
European Expansion Strategy · PE-Backed Staffing & Recruitment Platform
5
New markets launched
2.5×
Revenue growth in 18 months
Case study details coming soon.
B2B Services
London, UK
Segmentation · Private Equity Portfolio · B2B Services
Customer Segmentation & Account Prioritisation · PE-Backed Testing & Certification Provider
30%
More time on key accounts
12%
Cross-sell revenue increase
Case study details coming soon.
SaaS
London, UK
Pricing · Growth Equity · SaaS
Packaging & Pricing Optimisation · Growth-Stage HR Tech Platform
22%
ARPU increase
8pp
Net revenue retention uplift
Case study details coming soon.
SaaS
Berlin, Germany
GTM Strategy · Venture-Backed · SaaS
Product-Led to Sales-Led Motion · Series B Supply Chain SaaS
3×
Enterprise pipeline in 6 months
45%
Shorter sales cycle
Case study details coming soon.
SaaS
Amsterdam, Netherlands
Segmentation · Growth Equity · SaaS
ICP Definition & Territory Design · PE-Backed FinTech Platform
40%
Increase in qualified leads
2×
Rep quota attainment
Case study details coming soon.
Our team
OPERATORS, NOT ADVISORS
Cécile George
Founder · London
20+ years delivering rapid revenue and margin growth. Former Operating Partner. Ex McKinsey, INSEAD.
Renata Vancini
Partner · Rome
15+ years business building from Fortune 500s to startups. Sales and pricing transformation specialist.
Gregor Cohnen
Partner · Munich
20+ years Private Equity value creation leadership. Complex B2B commercial transformations at Aurelius and Paragon.
Principal · London
13+ years B2B SaaS and GTM strategy. Former Deel and Thomas International. Ecosystem-led growth and international market entry specialist.
LinkedIn
Head of AI & Analytics · Zagreb
Former McKinsey consultant. 20+ years in business building and commercial transformation. Leads Hirondl's AI and analytics capability.
LinkedIn
Senior Expert · Milan
Former Bain consultant. 10+ years driving top-line growth for multinationals and SMEs. Revenue Growth Management specialist.
LinkedIn
Senior Expert · Copenhagen
Former McKinsey consultant. Analytics and modelling across commercial transformation engagements.
LinkedIn
Senior Expert · London
Former Simon-Kucher consultant. Pricing projects and analytics across Private Equity-backed engagements.
LinkedIn