A PE-backed specialty films manufacturer operating across the DACH region had significant structural margin leakage. Transaction analysis revealed wide pricing variation for comparable products and volumes, driven by autonomous rep discounting with no shared pricing framework. The business had no systematic approach to new customer acquisition, relying entirely on inbound demand and existing relationships.

Built a pocket margin waterfall decomposing every cost layer from sales discount through freight, payment terms, and returns. Created quantity-bucket pricing targets by product group and industry segment. Developed rep-level pricing capture sheets for fourteen regional teams with individual margin targets. In parallel, built a new customer prospecting engine identifying 46,000 tonnes of addressable volume across target segments.

Identified 3.9 million euros in recoverable pricing opportunity. Sales teams committed to capturing 1.56 million euros, representing ninety-three percent of the phased target. Top-performing regions exceeded their targets within the first month. A new customer pipeline of over four hundred qualified leads was built and integrated into the CRM for ongoing prospecting.